Fonterra has partnered with Silver Fern Farms to build a beef-on-dairy excellence programme for prime steers and heifers, and we are inviting farmers to join the team.
In the programme, calves born on Fonterra farms to the selected beef sires are tagged with branded ear tags that identify them as performance beef calves that are suitable for the beef-on-dairy value chain. Cattle processed through the beef-on-dairy programme at Silver Fern Farms will receive a premium (currently 15c/kg). We already have demand from beef farmers for these calves and are working with Silver Fern Farms to make it easier to place these calves into the beef industry. How does it work?